I’m a Senior Data, BI & Automation professional with deep experience in iGaming, analytics, and decision intelligence.
My focus is on turning complex, messy data into clear insights that actually drive action.
My focus is on turning complex, messy data into clear insights that actually drive action.
Over the years, I’ve worked across the full analytics lifecycle - from data modeling and KPI design to Power BI reporting, financial reconciliation, and AI-driven automation.
I specialise in building systems that don’t just report what happened, but explain why it happened and what to do next.
A big part of my work today sits at the intersection of Business Intelligence and automation:
- advanced Power BI semantic models
- predictive and behavioural analysis
- automated KPI reporting
- AI agents (Slack, n8n) that answer business questions in real time
I’m particularly strong in iGaming analytics, covering areas such as:
- player behaviour & retention
- affiliate costings & performance
- CRM analytics
- revenue and finance reporting
- PSP monitoring & transaction reconciliation
I value clarity, simplicity, and impact. I believe great analytics isn’t about flashy dashboards — it’s about Insight Quality: delivering the right insight, at the right time, in a way decision-makers can trust.
Suprime IQ is my personal brand and working philosophy - a commitment to raising the quality of insights through better data models, smarter automation, and thoughtful analysis.